Deodorant Ice Cream Chindogu

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As part of a creative drama class project, I created ice cream chindogus for the class out of ordinary deodorant sticks.

Chindogu is the Japanese art of inventing ingenious everyday gadgets that, on the surface, seem like an ideal solution to a particular problem. However, chindōgu has a distinctive feature: anyone actually attempting to use one of these inventions would find that it causes so many new problems, or such significant social embarrassment, that effectively it has no utility whatsoever. – Wikipedia

Putting the ice cream in a deodorant stick would make it easier for people to eat their ice cream, as it would slide up the deodorant stick, but is impractical because of the social implications of eating deodorant in public. With this chindogu, I also had the chance to remix two existing products, ice cream and deodorant, in a new way that nobody had tried before. I immediately started researching deodorant stick schematics to understand how the idea could work on a technical level. After sketching a couple mockups of the product, I began asking various ice cream shops what frozen treat would be best for the project and got started on creating the product.




Although I designed this piece to be somewhat of a gag-product, it is a project I am incredibly proud of.  This project reminded me that creativity doesn’t always have to have a purpose, and making something for the sake of “fun” is something that I would like to do more of. In the future, I plan to set aside more of my personal time to create something as unique as this.

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